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TRIA will not attend the Fakuma. Exhibition communication strategy changes from 2026.

TRIA will not attend the Fakuma. Exhibition communication strategy changes from 2026.

TRIA announces that participation in the Fakuma trade fair is not included in its 2026 program.

This decision is consistent with the evolution of its exhibition communication strategy.

In recent years, TRIA has strengthened its international presence with four wholly owned branches in the USA, Brazil, China, and Germany. These offices play a strategic role in the technical development of solutions, sales, assembly (China and Brazil), spare parts management, and technical support, extending their expertise to neighboring countries or within the same economic area.

At the same time, the company has invested in developing technologies dedicated to various industrial sectors, including food and non-food packaging, automotive, construction, household appliances, pharmaceutical, and medical.

This approach enables TRIA to deliver innovative, tailor-made solutions for end customers.

The new exhibition strategy adopted by TRIA, in line with the developments described above, is based on three main pillars:

  • Major international trade fairs such as K, Chinaplas, NPE and Plástico Brasil, with the direct participation and involvement of its branches, both in terms of staff and machinery on display.
  • Highly specialized sectoral or regional trade fairs, to which TRIA will dedicate increasing resources to strengthen its presence in specific markets.
  • Participation in annual trade fairs through local distributors, while concentrating resources and efforts on biennial or triennial events that allow the company to present genuinely new developments, carefully designed and fully engineered.

Despite its absence from Fakuma, TRIA emphasizes that Germany remains a strategic market for the company. In fact, it was the first foreign country chosen in 1998 for the opening of the Willich branch and continues today to represent a solid market, with loyal customers who consistently appreciate the quality of the products and services offered.

TRIA’s 2026 exhibition calendar will nevertheless include important events: at Plast in June, several new developments created after K2025 will be presented.